This is the text related to the heading in the left column. This stack doesn't feature photos so is a nice visual break from photo-heavy stacks with a clean background. Make sure the heading is relevant to the paragraphs and draw the visitor into the content. If the heading isn't attractive and engaging visitors are less likely to read the paragraphs.

Avoid putting longer text as one extremely long paragraph. By having a paragraph break in long sections of text it makes the text feel more visually appealing to visitors so they're more likely to engage with the text content. Avoid having a heading more than about 5 lines. Part of the appeal of the design of this stack is the intentional unbalanced offset of having the paragraph longer than the heading.